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Dive into the research topics where Hyunmi Baek is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Effects of emotional expression on user engagement in virtual influencers’ Instagram posts: A comparative analysis with human influencers
Ko, C. & Baek, H., 2026 Jan, In: Journal of Retailing and Consumer Services. 88, 104484.Research output: Contribution to journal › Article › peer-review
4 Link opens in a new tab Citations (Scopus) -
How does live streaming impact media content consumption? The effect of game live streaming on game players
Lee, S., Lee, S. & Baek, H., 2025 Jan, In: Entertainment Computing. 52, 100802.Research output: Contribution to journal › Article › peer-review
10 Link opens in a new tab Citations (Scopus) -
OTT 이용자가 경험하는 선택 역설에 관한 연구: Stressor-Strain-Outcome 모델을 기반으로
Baek, H., 2025, In: 방송과 커뮤니케이션.Research output: Contribution to journal › Article
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Reinventing web originals: transforming into global hit dramas on OTT platforms
Ro, Y., Kim, D., Lee, H. & Baek, H., 2025, (Accepted/In press) In: Applied Economics Letters.Research output: Contribution to journal › Article › peer-review
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Revealing consumer hearts − the impact of emotional appeals in movie marketing: evidence from marketer-generated content on Weibo
Piao, Z., Lee, S. & Baek, H., 2025 Sept, In: Entertainment Computing. 55, 101026.Research output: Contribution to journal › Article › peer-review
Press/Media
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Findings on Retailing Reported by Investigators at Korea University (Effects of Emotional Expression On User Engagement In Virtual Influencers' Instagram Posts: a Comparative Analysis With Human Influencers)
26/1/1
1 item of Media coverage
Press/Media: Press / Media
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Findings on Kienbock's Disease Reported by Researchers at Seoul National University Hospital (There Was No Evidence of Osteonecrosis in Lunates of Early-Stage Kienbock's Disease)
25/12/22
1 item of Media coverage
Press/Media: Press / Media
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Study Findings on Drug Research Are Outlined in Reports from Hanyang University (Single-cell RNA sequence analysis reveals USP32 as a therapeutic target to mitigate PD-L1-driven colorectal tumorigenesis in vitro and in vivo)
25/12/22
1 item of Media coverage
Press/Media: Press / Media
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Study Results from Korea University in the Area of Drug Research Reported (Comparing Online Counseling Outcomes: Metaverse and Zoom-based Videoconferencing Psychotherapy)
25/12/4
1 item of Media coverage
Press/Media: Press / Media