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Dive into the research topics where Kwanho Suk is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Research output
- 46 Article
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Tied-goods pricing: Consumer decision-making and managerial implications
Suk, K., 2026 Mar, In: Journal of Retailing and Consumer Services. 90, 104708.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Citation (Scopus) -
Volume bundle pricing for tied goods and untied goods in the marketplace
Suk, K., 2026, (Accepted/In press) In: Journal of Revenue and Pricing Management.Research output: Contribution to journal › Article › peer-review
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Currency Exchange Rate Bias
Suk, K. & Koo, J., 2025, (Accepted/In press) In: Journal of Experimental Psychology: Applied.Research output: Contribution to journal › Article › peer-review
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Toward generalized effects of goal level on crowdfunding performance: meta-analysis and field evidence
Suk, K. & Hwang, S., 2025, (Accepted/In press) In: Internet Research.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Citation (Scopus) -
우리나라 에너지효율등급은 효율적인가? 에너지 효율 숫자 제시방법이 소비자의 에너지 효율 지각에 미치는 영향
Suk, K., 2025, In: 경영학연구.Research output: Contribution to journal › Article
Press/Media
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Korea University Researchers Advance Knowledge in Asian Marketing (Price Endings of Online and Offline Retailers: Round and Just-Below Pricing)
26/4/21
1 item of Media coverage
Press/Media: Press / Media
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Why It Works: How Costa Coffee uses behavioural science to entice consumers
25/6/2
1 item of Media coverage
Press/Media: Press / Media
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Research from Korea University in the Area of Asian Marketing Published (Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion)
25/1/23
1 item of Media coverage
Press/Media: Press / Media
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Reports from Korea University Business School Add New Study Findings to Research in Asian Marketing (Attribute Resemblance and Preference for Products: Moderating Effect of Attribute Familiarity)
23/7/4
1 item of Media coverage
Press/Media: Press / Media