A theoretical and empirical investigation of nutritional label use

Andreas C. Drichoutis, Panagiotis Lazaridis, Rodolfo M. Nayga, Maria Kapsokefalou, George Chryssochoidis

Research output: Contribution to journalArticlepeer-review

62 Citations (Scopus)


Due in part to increasing diet-related health problems caused, among others, by obesity, nutritional labelling has been considered important, mainly because it can provide consumers with information that can be used to make informed and healthier food choices. Several studies have focused on the empirical perspective of nutritional label use. None of these studies, however, have focused on developing a theoretical economic model that would adequately describe nutritional label use based on a utility theoretic framework. We attempt to fill this void by developing a simple theoretical model of nutritional label use, incorporating the time a consumer spends reading labels as part of the food choice process. The demand equations of the model are then empirically tested. Results suggest the significant role of several variables that flow directly from the model which, to our knowledge, have not been used in any previous empirical work.

Original languageEnglish
Pages (from-to)293-304
Number of pages12
JournalEuropean Journal of Health Economics
Issue number3
Publication statusPublished - 2008 Aug


  • Consumer behaviour
  • Health
  • Nutrition information
  • Nutrition knowledge
  • Nutritional labelling
  • Theoretical model
  • Utility

ASJC Scopus subject areas

  • Economics, Econometrics and Finance (miscellaneous)
  • Health Policy


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