Alternative labeling programs and purchasing behavior toward organic foods: The case of the participatory guarantee systems in Brazil

Giovanna Sacchi, Vincenzina Caputo, Rodolfo M. Nayga

Research output: Contribution to journalArticlepeer-review

49 Citations (Scopus)


Regulatory standards and certification models are essential tools guaranteeing the authenticity of organic products. In particular, third-party certification is useful to consumers since it provides guarantees regarding production processes and food quality. In an attempt to cope with the costs and bureaucratic procedures related to the adoption of such certification, groups of small producers have begun to rely upon alternative quality assurance systems such as Participatory Guarantee Systems (PGS). This study contextualizes and analyzes the PGS scheme and describes the Brazilian Rede Ecovida de Agroecologia network. We then investigate the effect of various factors on Brazilian consumers' purchasing behavior for organic products guaranteed by PGS. The results show that employed and older consumers who live in rural and suburban areas are more likely to buy organic PGS products.

Original languageEnglish
Pages (from-to)7397-7416
Number of pages20
JournalSustainability (Switzerland)
Issue number6
Publication statusPublished - 2015

Bibliographical note

Funding Information:
an alternative to the decline of the agricultural activity by harnessing local resources, better employing the workforce, encouraging entrepreneurship and increasing individual and collective income. The connection between the Sibiu restaurants and the county's network of producers is supported by the Sibiu European Gastronomy Program 2019.

Publisher Copyright:
© 2015 by the authors.


  • Alternative food networks
  • Brazilian Rede Ecovida de Agroecologia
  • Consumer buying behavior for organic PGS products
  • Participatory guarantee systems (pgs)

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Environmental Science (miscellaneous)
  • Energy Engineering and Power Technology
  • Management, Monitoring, Policy and Law


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