Altruism in games: Helping others help themselves

Ah Reum Kang; Hana Kim; Jiyoung Woo; Juyong Park; Huy Kang Kim

doi:10.1109/NetGames.2014.7008967

Altruism in games: Helping others help themselves

Ah Reum Kang, Hana Kim, Jiyoung Woo, Juyong Park, Huy Kang Kim

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

4 Citations (Scopus)

Abstract

Altruistic behavior is often considered the building block of a civic society. As more people interact with others in online environments, altruistic behaviors therein have become an interesting issue for analysis. In this paper, we investigate it in MMORPGs (Massively Multiplayer Online Role-Playing Games) that provide the most realistic, lifelike experiences. Specifically we look at the altruistic behaviors in Aion, an MMORPG serviced by NC Soft, Inc., of Korea. We analyze two types of behaviors, namely donation of cyber assets and guided co-play with lowerlevel users. We find that benefiting from altruistic behaviors can initiate pay-it-forward phenomena, and increases a player's customer loyalty and satisfaction from the game.

Original language	English
Title of host publication	Annual Workshop on Network and Systems Support for Games
Publisher	IEEE Computer Society
Volume	2015-January
Edition	January
DOIs	https://doi.org/10.1109/NetGames.2014.7008967
Publication status	Published - 2015 Jan 14
Event	2014 13th Annual Workshop on Network and Systems Support for Games, NetGames 2014 - Nagoya, Japan Duration: 2014 Dec 4 → 2014 Dec 5

Other

Other	2014 13th Annual Workshop on Network and Systems Support for Games, NetGames 2014
Country/Territory	Japan
City	Nagoya
Period	14/12/4 → 14/12/5

Keywords

Altruistic behavior
MMORPG
Social behavior
User behavior analysis

ASJC Scopus subject areas

Computer Networks and Communications
Human-Computer Interaction
Electrical and Electronic Engineering

Access to Document

10.1109/NetGames.2014.7008967

Cite this

Kang, AR, Kim, H, Woo, J, Park, J & Kim, HK 2015, Altruism in games: Helping others help themselves. in Annual Workshop on Network and Systems Support for Games. January edn, vol. 2015-January, 7008967, IEEE Computer Society, 2014 13th Annual Workshop on Network and Systems Support for Games, NetGames 2014, Nagoya, Japan, 14/12/4. https://doi.org/10.1109/NetGames.2014.7008967

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N2 - Altruistic behavior is often considered the building block of a civic society. As more people interact with others in online environments, altruistic behaviors therein have become an interesting issue for analysis. In this paper, we investigate it in MMORPGs (Massively Multiplayer Online Role-Playing Games) that provide the most realistic, lifelike experiences. Specifically we look at the altruistic behaviors in Aion, an MMORPG serviced by NC Soft, Inc., of Korea. We analyze two types of behaviors, namely donation of cyber assets and guided co-play with lowerlevel users. We find that benefiting from altruistic behaviors can initiate pay-it-forward phenomena, and increases a player's customer loyalty and satisfaction from the game.

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Altruism in games: Helping others help themselves

Abstract

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Keywords

ASJC Scopus subject areas

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