Altruism in games: Helping others help themselves

Ah Reum Kang, Hana Kim, Jiyoung Woo, Juyong Park, Huy Kang Kim

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    4 Citations (Scopus)


    Altruistic behavior is often considered the building block of a civic society. As more people interact with others in online environments, altruistic behaviors therein have become an interesting issue for analysis. In this paper, we investigate it in MMORPGs (Massively Multiplayer Online Role-Playing Games) that provide the most realistic, lifelike experiences. Specifically we look at the altruistic behaviors in Aion, an MMORPG serviced by NC Soft, Inc., of Korea. We analyze two types of behaviors, namely donation of cyber assets and guided co-play with lowerlevel users. We find that benefiting from altruistic behaviors can initiate pay-it-forward phenomena, and increases a player's customer loyalty and satisfaction from the game.

    Original languageEnglish
    Title of host publicationAnnual Workshop on Network and Systems Support for Games
    PublisherIEEE Computer Society
    Publication statusPublished - 2015 Jan 14
    Event2014 13th Annual Workshop on Network and Systems Support for Games, NetGames 2014 - Nagoya, Japan
    Duration: 2014 Dec 42014 Dec 5


    Other2014 13th Annual Workshop on Network and Systems Support for Games, NetGames 2014


    • Altruistic behavior
    • MMORPG
    • Social behavior
    • User behavior analysis

    ASJC Scopus subject areas

    • Computer Networks and Communications
    • Human-Computer Interaction
    • Electrical and Electronic Engineering

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