An assessment of product class involvement in food-purchasing behavior

Keyphrases

• Product Class 100%
• Food Purchases 100%
• Food-based 66%
• Distinctive Features 33%
• Marginal Effects 33%
• Design Methodology 33%
• Label Use 33%
• Survey Data 33%
• Higher Education 33%
• Consumer Segmentation 33%
• Conceptual Model 33%
• Consumer Profile 33%
• Socioeconomic Variables 33%
• Promotional Strategies 33%
• Athens 33%
• Use Behavior 33%
• Segmentation Tool 33%
• Ordered Probit Analysis 33%
• Young Consumers 33%
• Level of Involvement 33%
• Low Involvement 33%
• Probit 33%
• Food Involvement 33%
• Marketing Management 33%
• Attitudinal Variables 33%
• Attribute Importance 33%
• Marketing Efficiency 33%
• Marketing Mix 33%
• Supermarket 33%
• Nutritional Labels 33%

Social Sciences

• Brand Name 100%
• Purchasing 100%
• Survey Analysis 25%
• Higher Education 25%
• Promotional Strategy 25%
• Design Methodology 25%
• Marketing Management 25%
• Marketing Efficiency 25%

Food Science

• Nutrition 100%
• Supermarket 25%