TY - JOUR
T1 - Analysis of Food Away from Home Expenditures by Meal Occasion
T2 - Are Transactional Variables and Prior Purchase Behavior Important?
AU - Campbell, Benjamin L.
AU - Nayga, Rodolfo M.
AU - Lin, Biing Hwan
N1 - Funding Information:
Research for this paper was supported by USDA-ERS Cooperative Agreement No. 58-4000-6-0119.
PY - 2014/5
Y1 - 2014/5
N2 - Given the rise in health-related issues associated with changing food consumption patterns, we examine the role of not only demographics on food-away-from-home expenditures by meal occasion, but also transactional specific variables (e.g., promotion, ordering, and both facility and meal characteristics) and past away-from-home expenditures. Our results suggest that transactional variables that reflect both facility and meal characteristics as well as ordering, promotion, and party composition variables significantly influence food-away-from-home expenditures by meal occasion. Furthermore, both the timing and amount of previous away-from-home expenditures play a major role in expenditures as well.
AB - Given the rise in health-related issues associated with changing food consumption patterns, we examine the role of not only demographics on food-away-from-home expenditures by meal occasion, but also transactional specific variables (e.g., promotion, ordering, and both facility and meal characteristics) and past away-from-home expenditures. Our results suggest that transactional variables that reflect both facility and meal characteristics as well as ordering, promotion, and party composition variables significantly influence food-away-from-home expenditures by meal occasion. Furthermore, both the timing and amount of previous away-from-home expenditures play a major role in expenditures as well.
KW - food-away-from-home expenditures
KW - meal occasion
KW - transactional variables
UR - http://www.scopus.com/inward/record.url?scp=84905222064&partnerID=8YFLogxK
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U2 - 10.1080/15378020.2014.926729
DO - 10.1080/15378020.2014.926729
M3 - Article
AN - SCOPUS:84905222064
SN - 1537-8020
VL - 17
SP - 179
EP - 197
JO - Journal of Foodservice Business Research
JF - Journal of Foodservice Business Research
IS - 3
ER -