Analysis of Food Away from Home Expenditures by Meal Occasion: Are Transactional Variables and Prior Purchase Behavior Important?

  • Benjamin L. Campbell
  • , Rodolfo M. Nayga
  • , Biing Hwan Lin

    Research output: Contribution to journalArticlepeer-review

    Abstract

    Given the rise in health-related issues associated with changing food consumption patterns, we examine the role of not only demographics on food-away-from-home expenditures by meal occasion, but also transactional specific variables (e.g., promotion, ordering, and both facility and meal characteristics) and past away-from-home expenditures. Our results suggest that transactional variables that reflect both facility and meal characteristics as well as ordering, promotion, and party composition variables significantly influence food-away-from-home expenditures by meal occasion. Furthermore, both the timing and amount of previous away-from-home expenditures play a major role in expenditures as well.

    Original languageEnglish
    Pages (from-to)179-197
    Number of pages19
    JournalJournal of Foodservice Business Research
    Volume17
    Issue number3
    DOIs
    Publication statusPublished - 2014 May

    Bibliographical note

    Funding Information:
    Research for this paper was supported by USDA-ERS Cooperative Agreement No. 58-4000-6-0119.

    Keywords

    • food-away-from-home expenditures
    • meal occasion
    • transactional variables

    ASJC Scopus subject areas

    • Food Science

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