Analyzing consumer demand for andean root and tuber products in Peru

Ryan Bathrick, Rodolfo M. Nayga, Luis Cisneros-Zevallos, Francisco Salas-Valerio, Sergio Iturrizaga

    Research output: Contribution to journalArticlepeer-review

    Abstract

    This article reports the results of a market level study that examines consumer demand, preferences and perceptions of two Andean root and tubers crops from Peru with natural functional properties. Market analysis was performed on value-added products derived from these tubers-pre-sliced and quality-guaranteed Ulluco, Purple Potato Papa Seca, and functional snacks made from both tubers. Descriptive and multivariate analyses, based on primary survey data, are performed and discussed in the paper.

    Original languageEnglish
    Pages (from-to)83-101
    Number of pages19
    JournalJournal of Food Products Marketing
    Volume13
    Issue number2
    DOIs
    Publication statusPublished - 2007 May 17

    Keywords

    • Andean
    • Andean root and tuber
    • Functional snacks

    ASJC Scopus subject areas

    • Food Science
    • Business and International Management
    • Marketing

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