Abstract
This article reports the results of a market level study that examines consumer demand, preferences and perceptions of two Andean root and tubers crops from Peru with natural functional properties. Market analysis was performed on value-added products derived from these tubers-pre-sliced and quality-guaranteed Ulluco, Purple Potato Papa Seca, and functional snacks made from both tubers. Descriptive and multivariate analyses, based on primary survey data, are performed and discussed in the paper.
Original language | English |
---|---|
Pages (from-to) | 83-101 |
Number of pages | 19 |
Journal | Journal of Food Products Marketing |
Volume | 13 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2007 May 17 |
Keywords
- Andean
- Andean root and tuber
- Functional snacks
ASJC Scopus subject areas
- Food Science
- Business and International Management
- Marketing