Artificial Intelligence Is Safer for My Privacy: Interplay Between Types of Personal Information and Agents on Perceived Privacy Risk and Concerns

The development of novel technologies has increasingly complicated the issue of users' privacy. This study aimed to investigate the impact that the types of information as well as agents have on perceptions of privacy risks and concerns. The results showed that participants perceived privacy risk and were most concerned when they were asked to provide digital life information, followed by being asked for digital footprint information, and even more so when they were asked to provide this information to a human agent instead of an artificial intelligence agent. However, there were no differences in the perception of privacy risks and concerns with respect to self-expression and demographic information. The implications of these findings are also discussed.