Abstract
This article examines the impact of socio-demographic factors on individual consumption of alcohol from both the away-from-home and at-home markets. Factors considered are urbanization, race, ethnicity, region, weight, height, sex, food stamp participation, employment status, diet status, day of consumption, household size, age, and income. Results from the economic models developed indicate that various sets of socio-demographic factors affect the consumption of alcohol away from home and at home. Findings imply that men residing in urban areas in the Northeast, Midwest, and West consume more alcohol away from home than do others while individuals residing in suburban areas in the south consume more alcohol at home than do others.
Original language | English |
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Pages (from-to) | 57-68 |
Number of pages | 12 |
Journal | Journal of Food Products Marketing |
Volume | 2 |
Issue number | 4 |
DOIs | |
Publication status | Published - 1996 |
Externally published | Yes |
ASJC Scopus subject areas
- Food Science
- Business and International Management
- Marketing