Away-From-Home and At-Home Consumption of Alcohol: An Investigation of Socio-Demographic Factors

Rodolfo M. Nayga, Jr

Research output: Contribution to journalArticlepeer-review


This article examines the impact of socio-demographic factors on individual consumption of alcohol from both the away-from-home and at-home markets. Factors considered are urbanization, race, ethnicity, region, weight, height, sex, food stamp participation, employment status, diet status, day of consumption, household size, age, and income. Results from the economic models developed indicate that various sets of socio-demographic factors affect the consumption of alcohol away from home and at home. Findings imply that men residing in urban areas in the Northeast, Midwest, and West consume more alcohol away from home than do others while individuals residing in suburban areas in the south consume more alcohol at home than do others.

Original languageEnglish
Pages (from-to)57-68
Number of pages12
JournalJournal of Food Products Marketing
Issue number4
Publication statusPublished - 1996
Externally publishedYes

ASJC Scopus subject areas

  • Food Science
  • Business and International Management
  • Marketing


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