Challenges of Conducting Contingent Valuation Studies in Developing Countries

Alvaro Durand-Morat, Eric J. Wailes, Rodolfo M. Nayga

Research output: Contribution to journalReview articlepeer-review

26 Citations (Scopus)


We review the experiences and challenges that researchers can face when conducting contingent valuation studies in developing countries. We discuss these challenges based on our own experiences of conducting field-contingent valuation studies about genetically modified rice in five developing countries that represent different regions of the world and diverse cultures; we also base our discussion on results from a survey we conducted of agricultural and applied economists regarding their own experiences. The issues covered include the selection and training of local personnel, the recruitment of participants, sampling challenges, participants' compensation, survey methods and implementation, elicitation methods, the literacy rate of the population, and security/safety issues in developing countries. We also discuss the implications of our findings to other well-established stated-preference methods such as choice experiments.

Original languageEnglish
Pages (from-to)597-609
Number of pages13
JournalAmerican Journal of Agricultural Economics
Issue number2
Publication statusPublished - 2016 Mar 1

Bibliographical note

Funding Information:
This material is based upon work that is supported, in part, by the John Templeton Foundation, under Grant #29692, and by the U.S. Department of Agriculture, under award number 58-0111-14-001.

Publisher Copyright:
© The Author 2015. Published by Oxford University Press on behalf of the Agricultural and Applied Economics Association. All rights reserved.


  • Contingent valuation
  • developing countries
  • research challenges

ASJC Scopus subject areas

  • Agricultural and Biological Sciences (miscellaneous)
  • Economics and Econometrics


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