Cigarette advertising in popular youth and adult magazines: A ten-year perspective

Dean M. Krugman; Margaret A. Morrison; Yongjun Sung

doi:10.1509/jppm.25.2.197

Cigarette advertising in popular youth and adult magazines: A ten-year perspective

Dean M. Krugman, Margaret A. Morrison, Yongjun Sung

Research output: Contribution to journal › Review article › peer-review

14 Citations (Scopus)

Abstract

Cigarette advertising for youth brands delivered sufficient impressions to reach youths at high reach and frequency levels during the 1993-2002 period. However, a precipitous drop in such advertising is also found at the end of the period. The authors reconcile the findings with those of previous studies and examine the efficacy of guidelines that have been used to evaluate cigarette advertising in publications with high youth readership.

Original language	English
Pages (from-to)	197-211
Number of pages	15
Journal	Journal of Public Policy and Marketing
Volume	25
Issue number	2
DOIs	https://doi.org/10.1509/jppm.25.2.197
Publication status	Published - 2006
Externally published	Yes

ASJC Scopus subject areas

Business and International Management
Economics and Econometrics
Marketing

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10.1509/jppm.25.2.197

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abstract = "Cigarette advertising for youth brands delivered sufficient impressions to reach youths at high reach and frequency levels during the 1993-2002 period. However, a precipitous drop in such advertising is also found at the end of the period. The authors reconcile the findings with those of previous studies and examine the efficacy of guidelines that have been used to evaluate cigarette advertising in publications with high youth readership.",

author = "Krugman, {Dean M.} and Morrison, {Margaret A.} and Yongjun Sung",

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AB - Cigarette advertising for youth brands delivered sufficient impressions to reach youths at high reach and frequency levels during the 1993-2002 period. However, a precipitous drop in such advertising is also found at the end of the period. The authors reconcile the findings with those of previous studies and examine the efficacy of guidelines that have been used to evaluate cigarette advertising in publications with high youth readership.

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DO - 10.1509/jppm.25.2.197

M3 - Review article

AN - SCOPUS:33845763499

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VL - 25

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EP - 211

JO - Journal of Public Policy and Marketing

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ER -

Cigarette advertising in popular youth and adult magazines: A ten-year perspective

Abstract

ASJC Scopus subject areas

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