Consumer characteristics associated with the selection of pork products

Rodolfo M. Nayga, Jr

Research output: Contribution to journalArticlepeer-review


This study identified several socio-demographic characteristics of consumers who have eaten pork. In particular, a modelwas developed to investigate the effect of several variables on the probability of eating pork. The information derived from thisstudy is useful for pork processors and producers who wish to anticipate future marketchanges and derveid demands for their products.

Original languageEnglish
Pages (from-to)17-30
Number of pages14
JournalJournal of Food Products Marketing
Issue number3
Publication statusPublished - 1995 Jul 11
Externally publishedYes

ASJC Scopus subject areas

  • Business and International Management
  • Marketing
  • Food Science


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