Consumers' valuation of food quality labels: The case of the European geographic indication and organic farming labels

Maria Carmela Aprile; Vincenzina Caputo; Rodolfo M. Nayga

doi:10.1111/j.1470-6431.2011.01092.x

Consumers' valuation of food quality labels: The case of the European geographic indication and organic farming labels

Maria Carmela Aprile^*
, Vincenzina Caputo
, Rodolfo M. Nayga

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

259 Citations (Scopus)

Abstract

This paper assesses consumers' preferences and willingness to pay for European Union geographical indication quality labels [Protected Designation of Origin (PDO) and Protected Geographical Indications (PGI)], organic farming label and other product quality cues. Using a choice experiment, random parameter logit model and olive oil as product of interest, results suggest that respondents are willing to pay the highest premium price for a product with a PDO label, followed by organic farming label, a quality cue describing the product as extra-virgin olive oil and then a PGI label.

Original language	English
Pages (from-to)	158-165
Number of pages	8
Journal	International Journal of Consumer Studies
Volume	36
Issue number	2
DOIs	https://doi.org/10.1111/j.1470-6431.2011.01092.x
Publication status	Published - 2012 Mar

Keywords

Choice experiment
Consumer preferences
European quality labels
Olive oil
Willingness to pay

ASJC Scopus subject areas

Applied Psychology
Economics and Econometrics
Public Health, Environmental and Occupational Health
Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1111/j.1470-6431.2011.01092.x

Cite this

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title = "Consumers' valuation of food quality labels: The case of the European geographic indication and organic farming labels",

abstract = "This paper assesses consumers' preferences and willingness to pay for European Union geographical indication quality labels [Protected Designation of Origin (PDO) and Protected Geographical Indications (PGI)], organic farming label and other product quality cues. Using a choice experiment, random parameter logit model and olive oil as product of interest, results suggest that respondents are willing to pay the highest premium price for a product with a PDO label, followed by organic farming label, a quality cue describing the product as extra-virgin olive oil and then a PGI label.",

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AB - This paper assesses consumers' preferences and willingness to pay for European Union geographical indication quality labels [Protected Designation of Origin (PDO) and Protected Geographical Indications (PGI)], organic farming label and other product quality cues. Using a choice experiment, random parameter logit model and olive oil as product of interest, results suggest that respondents are willing to pay the highest premium price for a product with a PDO label, followed by organic farming label, a quality cue describing the product as extra-virgin olive oil and then a PGI label.

KW - Choice experiment

KW - Consumer preferences

KW - European quality labels

KW - Olive oil

KW - Willingness to pay

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JF - International Journal of Consumer Studies

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ER -

Consumers' valuation of food quality labels: The case of the European geographic indication and organic farming labels

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

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