Consumers' valuation of nutritional information: A choice experiment study

Azucena Gracia; Maria L. Loureiro; Rodolfo M. Nayga

doi:10.1016/j.foodqual.2009.03.010

Consumers' valuation of nutritional information: A choice experiment study

Azucena Gracia, Maria L. Loureiro, Rodolfo M. Nayga

Research output: Contribution to journal › Article › peer-review

102 Citations (Scopus)

Abstract

The European Union is implementing new regulations regarding the provision of nutritional information on food products. A random utility model is used to evaluate European consumers' valuation of two general types of nutritional information: nutritional facts panel label and a nutritional claim (i.e., a "light" claim). Results suggest that although consumers value both types of nutritional information, nutritional facts panel label is valued more than a specific nutritional claim. Specifically, using a choice experimental approach, consumers' willingness to pay a premium is about twice as much more for a box of breakfast cookies with a nutrition label than for a box of breakfast cookies with a "light" nutritional claim. These findings have important implications for the European food industry and policy makers.

Original language	English
Pages (from-to)	463-471
Number of pages	9
Journal	Food Quality and Preference
Volume	20
Issue number	7
DOIs	https://doi.org/10.1016/j.foodqual.2009.03.010
Publication status	Published - 2009 Oct

Keywords

Choice experiment
Consumer preference
Nutritional information
Spain

ASJC Scopus subject areas

Food Science
Nutrition and Dietetics

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10.1016/j.foodqual.2009.03.010

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title = "Consumers' valuation of nutritional information: A choice experiment study",

abstract = "The European Union is implementing new regulations regarding the provision of nutritional information on food products. A random utility model is used to evaluate European consumers' valuation of two general types of nutritional information: nutritional facts panel label and a nutritional claim (i.e., a {"}light{"} claim). Results suggest that although consumers value both types of nutritional information, nutritional facts panel label is valued more than a specific nutritional claim. Specifically, using a choice experimental approach, consumers' willingness to pay a premium is about twice as much more for a box of breakfast cookies with a nutrition label than for a box of breakfast cookies with a {"}light{"} nutritional claim. These findings have important implications for the European food industry and policy makers.",

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AB - The European Union is implementing new regulations regarding the provision of nutritional information on food products. A random utility model is used to evaluate European consumers' valuation of two general types of nutritional information: nutritional facts panel label and a nutritional claim (i.e., a "light" claim). Results suggest that although consumers value both types of nutritional information, nutritional facts panel label is valued more than a specific nutritional claim. Specifically, using a choice experimental approach, consumers' willingness to pay a premium is about twice as much more for a box of breakfast cookies with a nutrition label than for a box of breakfast cookies with a "light" nutritional claim. These findings have important implications for the European food industry and policy makers.

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Consumers' valuation of nutritional information: A choice experiment study

Abstract

Keywords

ASJC Scopus subject areas

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