As sponsored data gains popularity in industry, it is essential to understand its impact on the Internet service market. We investigate the interplay among Internet Service Providers (ISPs), Content Provider (CP), and End User (EU), where each player is selfish and wants to maximize its own profit. In particular, we consider multi-ISP scenarios, in which the network connectivity between the CP and the EU is jointly provided by multiple ISPs. We model the non-cooperative interaction between the players as a four-stage Stackelberg game, and derive the optimal behaviors of each player in equilibrium. Taking into account the transit price at intermediate ISP, we provide in-depth understanding on the sponsoring strategies of CP, and verify our results through numerical simulations.
|Title of host publication||EAI/Springer Innovations in Communication and Computing|
|Publisher||Springer Science and Business Media Deutschland GmbH|
|Number of pages||12|
|Publication status||Published - 2019|
|Name||EAI/Springer Innovations in Communication and Computing|
Bibliographical noteFunding Information:
Acknowledgement This work was in part supported by the NRF grant funded by the Korea government (MSIT) (No. NRF-2017R1E1A1A03070524).
© Springer Nature Switzerland AG 2019.
- Internet Service Providers (ISPs)
- Multiple ISPs
- Sponsored Content
- Transit Cost
- Transitory Price
ASJC Scopus subject areas
- Computer Networks and Communications
- Information Systems
- Electrical and Electronic Engineering
- Health Informatics