Content sponsoring with inter-ISP transit cost

Abylay Satybaldy, Changhee Joo

Research output: Chapter in Book/Report/Conference proceedingChapter


As sponsored data gains popularity in industry, it is essential to understand its impact on the Internet service market. We investigate the interplay among Internet Service Providers (ISPs), Content Provider (CP), and End User (EU), where each player is selfish and wants to maximize its own profit. In particular, we consider multi-ISP scenarios, in which the network connectivity between the CP and the EU is jointly provided by multiple ISPs. We model the non-cooperative interaction between the players as a four-stage Stackelberg game, and derive the optimal behaviors of each player in equilibrium. Taking into account the transit price at intermediate ISP, we provide in-depth understanding on the sponsoring strategies of CP, and verify our results through numerical simulations.

Original languageEnglish
Title of host publicationEAI/Springer Innovations in Communication and Computing
PublisherSpringer Science and Business Media Deutschland GmbH
Number of pages12
Publication statusPublished - 2019
Externally publishedYes

Publication series

NameEAI/Springer Innovations in Communication and Computing
ISSN (Print)2522-8595
ISSN (Electronic)2522-8609

Bibliographical note

Funding Information:
Acknowledgement This work was in part supported by the NRF grant funded by the Korea government (MSIT) (No. NRF-2017R1E1A1A03070524).

Publisher Copyright:
© Springer Nature Switzerland AG 2019.


  • Internet Service Providers (ISPs)
  • Multiple ISPs
  • Sponsored Content
  • Transit Cost
  • Transitory Price

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Information Systems
  • Electrical and Electronic Engineering
  • Health Informatics


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