Contextual video advertising system using scene information inferred from video scripts

Bong Jun Yi, Jung Tae Lee, Hyun Wook Woo, Hae Chang Rim

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    5 Citations (Scopus)

    Abstract

    With the rise of digital video consumptions, contextual video advertising demands have been increasing in recent years. This paper presents a novel video advertising system that selects relevant text ads for a given video scene by automatically identifying the situation of the scene. The situation information of video scenes is inferred from available video scripts. Experimental results show that the use of the situation information enhances the accuracy of ad retrieval for video scenes. The proposed system represents one of the pioneer video advertising systems using contextual information obtained from video scripts.

    Original languageEnglish
    Title of host publicationSIGIR 2010 Proceedings - 33rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval
    Pages771-772
    Number of pages2
    DOIs
    Publication statusPublished - 2010
    Event33rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010 - Geneva, Switzerland
    Duration: 2010 Jul 192010 Jul 23

    Publication series

    NameSIGIR 2010 Proceedings - 33rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval

    Other

    Other33rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2010
    Country/TerritorySwitzerland
    CityGeneva
    Period10/7/1910/7/23

    Keywords

    • Contextual video advertising
    • Scene
    • Script
    • Situation

    ASJC Scopus subject areas

    • Information Systems

    Fingerprint

    Dive into the research topics of 'Contextual video advertising system using scene information inferred from video scripts'. Together they form a unique fingerprint.

    Cite this