CRISPR gene-editing has major implications for agriculture and food security. However, no studies have evaluated the public acceptance and valuation of CRISPR-produced food. As such, we conducted a multi-country assessment of consumers’ willingness-to-consume (WTC) and willingness-to-pay (WTP) for CRISPR-produced food compared to conventional and genetically modified (GM) foods, respectively. In the USA, Canada, Belgium, France, and Australia, 56, 47, 46, 30, and 51% of respondents, respectively, indicated they would consume both GM and CRISPR food. We also found that biotechnology familiarity and perceptions of safety were the primary drivers for WTC CRISPR and GM food. Moreover, respondents valued CRISPR and GM food similarly – substantially less than conventional food – which could be detrimental for meeting future food demand.
Bibliographical noteFunding Information:
This work was supported by the National Science Foundation Graduate Research Fellowship Program [Grant No. DGE-1450079 ].
© 2018 The Authors
Copyright 2018 Elsevier B.V., All rights reserved.
- Agricultural biotechnology
- Food regulation
- Public acceptance
ASJC Scopus subject areas
- Food Science
- Safety, Risk, Reliability and Quality
- Safety Research