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Cross-cultural challenges in product placement
Taejun David Lee
*
,
Yongjun Sung
, Federico de Gregorio
*
Corresponding author for this work
Research output
:
Contribution to journal
›
Article
›
peer-review
13
Citations (Scopus)
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Keyphrases
Product Placement
100%
Cross-cultural Challenges
100%
Product Type
25%
Television Show
25%
Media Genres
25%
Media Products
25%
Older Adults
12%
South Korea
12%
Seoul
12%
Korean Students
12%
College Students
12%
Korean Adults
12%
Two-country
12%
Service Type
12%
Ethical Issues
12%
Specific Information
12%
Product-service
12%
Online Survey
12%
Cultural Settings
12%
Consumer Attitudes
12%
Cultural Values
12%
Young Consumers
12%
Korean Consumers
12%
Cultural Differences
12%
Cross-cultural Study
12%
Governmental Regulation
12%
Student as Consumer
12%
Attitudinal Response
12%
Attitude toward the Product
12%
Cultural Level
12%
Standardized Products
12%
Usable Information
12%
Placement Practices
12%
U.S. College Students
12%
American Young Adults
12%
Social Sciences
Product Placement
100%
USA
50%
Korea
37%
TV
37%
Young Adults
37%
University Students
25%
South Korea
12%
Legislation
12%
Cultural Values
12%
Cultural Differences
12%
Cross-Cultural Studies
12%
Consumer Attitude
12%
Online Survey
12%
Film Media
12%
Contextuality
12%
Medicine and Dentistry
Consumer
100%
College Student
100%
Cross-Cultural Studies
50%
Consumer Attitude
50%
Agricultural and Biological Sciences
Young Adults
100%
Americans
66%
College Students
66%
Cultural Values
33%