Cultural inflow effects on Japanese import demand for consumer products: importance of halo effects

Sang Hyeon Lee; Doo Bong Han; Rodolfo M. Nayga

doi:10.1080/13547860.2014.908534

Cultural inflow effects on Japanese import demand for consumer products: importance of halo effects

Sang Hyeon Lee, Doo Bong Han, Rodolfo M. Nayga

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Abstract

This study investigated the effects of cultural inflow on import demand. More specifically, this research explored whether foreign cultural products can cause halo effects on Japanese import of consumer products. Our findings suggest the presence of positive cultural halo effects on the Japanese import market for consumer products. Specifically, import of cultural products has significant positive effects on certain types of consumer products of the same country of origin and negative effects on products of different origin. Additionally, the effects of cultural inflow on import demand differ depending on the type of consumer products. These findings have important implications for countries that export consumer and cultural products.

Original language	English
Pages (from-to)	506-521
Number of pages	16
Journal	Journal of the Asia Pacific Economy
Volume	19
Issue number	3
DOIs	https://doi.org/10.1080/13547860.2014.908534
Publication status	Published - 2014 Jul

Bibliographical note

Funding Information:
This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government [grant number NRF-2011-330-B00074].

Keywords

competitiveness
country of origin
cultural inflow effect
halo effect
import demand
source differentiated

ASJC Scopus subject areas

Geography, Planning and Development
Development
Political Science and International Relations

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10.1080/13547860.2014.908534

Cite this

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abstract = "This study investigated the effects of cultural inflow on import demand. More specifically, this research explored whether foreign cultural products can cause halo effects on Japanese import of consumer products. Our findings suggest the presence of positive cultural halo effects on the Japanese import market for consumer products. Specifically, import of cultural products has significant positive effects on certain types of consumer products of the same country of origin and negative effects on products of different origin. Additionally, the effects of cultural inflow on import demand differ depending on the type of consumer products. These findings have important implications for countries that export consumer and cultural products.",

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author = "Lee, {Sang Hyeon} and Han, {Doo Bong} and Nayga, {Rodolfo M.}",

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AU - Nayga, Rodolfo M.

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AB - This study investigated the effects of cultural inflow on import demand. More specifically, this research explored whether foreign cultural products can cause halo effects on Japanese import of consumer products. Our findings suggest the presence of positive cultural halo effects on the Japanese import market for consumer products. Specifically, import of cultural products has significant positive effects on certain types of consumer products of the same country of origin and negative effects on products of different origin. Additionally, the effects of cultural inflow on import demand differ depending on the type of consumer products. These findings have important implications for countries that export consumer and cultural products.

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Cultural inflow effects on Japanese import demand for consumer products: importance of halo effects

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

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