Abstract
Various economic liberalization measures have been adopted by the New Zealand Government since mid‐1984. These economic reforms accelerated competition and pace of change among agribusiness firms. Agribusiness decision makers were found to be aware of the importance of strategic planning. This study investigated with survey methods the degree to which agribusiness managers have used strategic planning to adjust to their new environment. © 1995 John Wiley & Sons, Inc.
Original language | English |
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Pages (from-to) | 565-572 |
Number of pages | 8 |
Journal | Agribusiness |
Volume | 11 |
Issue number | 6 |
DOIs | |
Publication status | Published - 1995 |
Externally published | Yes |
ASJC Scopus subject areas
- Food Science
- Geography, Planning and Development
- Animal Science and Zoology
- Agronomy and Crop Science
- Economics and Econometrics