Effects of Disinformation Using Deepfake: The Protective Effect of Media Literacy Education

  • Yoori Hwang
  • , Ji Youn Ryu
  • , Se Hoon Jeong*
  • *Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

This research examines (a) the negative impact of disinformation including a deepfake video and (b) the protective effect of media literacy education. We conducted an experiment using a two disinformation message type (deepfake video present vs. absent) by three media literacy education (general disinformation vs. deepfake-specific vs. no literacy) factorial design. In the general disinformation (vs. deepfake-specific) literacy condition, participants were informed about (a) the definition of disinformation (vs. deepfake), (b) some examples of disinformation (vs. deepfake), and (c) the social consequences of disinformation (vs. deepfake). Results showed that disinformation messages including a deepfake video resulted in greater vividness, persuasiveness, credibility, and intent to share the message. Media literacy education reduced the effects of disinformation messages.

Original languageEnglish
Pages (from-to)188-193
Number of pages6
JournalCyberpsychology, Behavior, and Social Networking
Volume24
Issue number3
DOIs
Publication statusPublished - 2021 Mar

Bibliographical note

Publisher Copyright:
© Copyright 2021, Mary Ann Liebert, Inc., publishers 2021.

Keywords

  • deepfake
  • disinformation
  • media literacy
  • visual

ASJC Scopus subject areas

  • Social Psychology
  • Communication
  • Applied Psychology
  • Human-Computer Interaction
  • Computer Science Applications

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