TY - GEN
T1 - Evaluation of menu structure based on signal detection theory
AU - Soon, Park Jong
AU - Myung, Rohae
PY - 2008
Y1 - 2008
N2 - The purpose of the study is to present a methodology based on the sensitivity (the ability to detect signal) of the user's fixation in the design and evaluation of products. Sensitivity provides a theoretical background in modeling the human eye movement using visual signal detection. When a visual search is on the way, more eye fixations are necessary to visually process complex and vague area. From the aspect of recognition, well-design information structures were hypothesized to have fewer number of fixation and high sensitivity because well-designed menu structures reflecting the users' mental model would be well match with the product's menu structure, resulting in reducing the number of fixations. In this study, we propose a methodology based on the analysis of the sensitivity of the user fixation to support the design and evaluation of a user-centered menu structure relative to the human perception of information structure.
AB - The purpose of the study is to present a methodology based on the sensitivity (the ability to detect signal) of the user's fixation in the design and evaluation of products. Sensitivity provides a theoretical background in modeling the human eye movement using visual signal detection. When a visual search is on the way, more eye fixations are necessary to visually process complex and vague area. From the aspect of recognition, well-design information structures were hypothesized to have fewer number of fixation and high sensitivity because well-designed menu structures reflecting the users' mental model would be well match with the product's menu structure, resulting in reducing the number of fixations. In this study, we propose a methodology based on the analysis of the sensitivity of the user fixation to support the design and evaluation of a user-centered menu structure relative to the human perception of information structure.
KW - Eye-tracking
KW - Information architecture
KW - Methodology support for usability evaluation
KW - Signal detection theory
KW - User-centered design
UR - http://www.scopus.com/inward/record.url?scp=70450225509&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=70450225509&partnerID=8YFLogxK
U2 - 10.1145/1456536.1456553
DO - 10.1145/1456536.1456553
M3 - Conference contribution
AN - SCOPUS:70450225509
SN - 9781605580838
T3 - SIGDOC 2008 - Proceedings of the 26th ACM International Conference on Design of Communication
SP - 81
EP - 85
BT - SIGDOC 2008 - Proceedings of the 26th ACM International Conference on Design of Communication
T2 - 26th ACM International Conference on Design of Communication, SIGDOC 2008
Y2 - 22 September 2008 through 24 September 2008
ER -