Farmers' willingness to pay for various features of electronic food marketing platforms

Agriculture & Biology

• food marketing 98%
• willingness to pay 79%
• profits and margins 59%
• electronics 57%
• producer groups 49%
• farm operators 48%
• farmers 43%
• markets 41%
• social networks 39%
• marketing 29%

Medicine & Life Sciences

• Farmers 71%
• Marketing 66%
• Directories 43%
• Food 43%
• Fees and Charges 38%
• Social Media 38%
• Farms 35%

Business & Economics

• Willingness-to-pay 100%
• Food Marketing 81%
• Farmers 49%
• Operator 32%
• Fees 14%
• Choice Experiment 13%
• Marketing 11%
• Farm 10%
• Social Media 10%
• Food 9%