Generosity as Social Contagion in Virtual Community

Jiyoung Woo, Byung Il Kwak, Jiyoun Lim, Huy Kang Kim

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Citations (Scopus)


Online social network platform becomes a good arena to observe generous behaviors of humans. Among various online social platforms, online games mimic real world closely and embed various social interactions between players. In online games, players show generosity each other even to strangers by donating their cyber asset generously. We focus on analyzing the generous behaviors giving items or money to lower-level strangers. In this research, we focus on analyzing random acts of kindness that resembles generous behaviors in the real world, especially donation. Using a large-scale real data from a major online game company, we find that benefiting from a generous behavior increases a player’s generosity. On the other hand, we also notice that social influence does not work effectively in case that these generous behaviors are not recognizable or visible to their friends.

Original languageEnglish
Title of host publicationSocial Informatics - SocInfo 2014 International Workshops, Revised Selected Papers
EditorsDaniel McFarland, Luca Maria Aiello
PublisherSpringer Verlag
Number of pages9
ISBN (Electronic)9783319151670
Publication statusPublished - 2015
Event6th International Conference on Social Informatics, SocInfo 2014 - Barcelona, Spain
Duration: 2014 Nov 102014 Nov 13

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


Other6th International Conference on Social Informatics, SocInfo 2014

Bibliographical note

Publisher Copyright:
© Springer International Publishing Switzerland 2015.


  • Generosity
  • Generous behavior
  • Online games
  • Social contagion

ASJC Scopus subject areas

  • Theoretical Computer Science
  • General Computer Science


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