Generosity as Social Contagion in Virtual Community

Jiyoung Woo; Byung Il Kwak; Jiyoun Lim; Huy Kang Kim

doi:10.1007/978-3-319-15168-7_24

Generosity as Social Contagion in Virtual Community

Jiyoung Woo, Byung Il Kwak, Jiyoun Lim, Huy Kang Kim

School of Cybersecurity

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

4 Citations (Scopus)

Abstract

Online social network platform becomes a good arena to observe generous behaviors of humans. Among various online social platforms, online games mimic real world closely and embed various social interactions between players. In online games, players show generosity each other even to strangers by donating their cyber asset generously. We focus on analyzing the generous behaviors giving items or money to lower-level strangers. In this research, we focus on analyzing random acts of kindness that resembles generous behaviors in the real world, especially donation. Using a large-scale real data from a major online game company, we find that benefiting from a generous behavior increases a player’s generosity. On the other hand, we also notice that social influence does not work effectively in case that these generous behaviors are not recognizable or visible to their friends.

Original language	English
Title of host publication	Social Informatics - SocInfo 2014 International Workshops, Revised Selected Papers
Editors	Daniel McFarland, Luca Maria Aiello
Publisher	Springer Verlag
Pages	191-199
Number of pages	9
ISBN (Electronic)	9783319151670
DOIs	https://doi.org/10.1007/978-3-319-15168-7_24
Publication status	Published - 2015
Event	6th International Conference on Social Informatics, SocInfo 2014 - Barcelona, Spain Duration: 2014 Nov 10 → 2014 Nov 13

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	8852
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Other

Other	6th International Conference on Social Informatics, SocInfo 2014
Country/Territory	Spain
City	Barcelona
Period	14/11/10 → 14/11/13

Bibliographical note

Publisher Copyright:
© Springer International Publishing Switzerland 2015.

Keywords

Generosity
Generous behavior
Online games
Social contagion

ASJC Scopus subject areas

Theoretical Computer Science
Computer Science(all)

Access to Document

10.1007/978-3-319-15168-7_24

Cite this

Woo, J., Kwak, B. I., Lim, J., & Kim, H. K. (2015). Generosity as Social Contagion in Virtual Community. In D. McFarland, & L. M. Aiello (Eds.), Social Informatics - SocInfo 2014 International Workshops, Revised Selected Papers (pp. 191-199). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8852). Springer Verlag. https://doi.org/10.1007/978-3-319-15168-7_24

Generosity as Social Contagion in Virtual Community. / Woo, Jiyoung; Kwak, Byung Il; Lim, Jiyoun et al.
Social Informatics - SocInfo 2014 International Workshops, Revised Selected Papers. ed. / Daniel McFarland; Luca Maria Aiello. Springer Verlag, 2015. p. 191-199 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 8852).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Woo, J, Kwak, BI, Lim, J & Kim, HK 2015, Generosity as Social Contagion in Virtual Community. in D McFarland & LM Aiello (eds), Social Informatics - SocInfo 2014 International Workshops, Revised Selected Papers. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 8852, Springer Verlag, pp. 191-199, 6th International Conference on Social Informatics, SocInfo 2014, Barcelona, Spain, 14/11/10. https://doi.org/10.1007/978-3-319-15168-7_24

Woo J, Kwak BI, Lim J, Kim HK. Generosity as Social Contagion in Virtual Community. In McFarland D, Aiello LM, editors, Social Informatics - SocInfo 2014 International Workshops, Revised Selected Papers. Springer Verlag. 2015. p. 191-199. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-15168-7_24

Woo, Jiyoung ; Kwak, Byung Il ; Lim, Jiyoun et al. / Generosity as Social Contagion in Virtual Community. Social Informatics - SocInfo 2014 International Workshops, Revised Selected Papers. editor / Daniel McFarland ; Luca Maria Aiello. Springer Verlag, 2015. pp. 191-199 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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Generosity as Social Contagion in Virtual Community

Abstract

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Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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