@inproceedings{a8225a2557914f999d4a548b1dadb923,
title = "Grabbing Pedestrian Attention with Interactive Signboard for Street Advertising",
abstract = "Digital interactive signboards are now very common. However, they are still mostly non-interactive and convey information only in one way. In this poster, we explore the idea of an advertisement that has a moving element according to that of the observer to grab and keep one{\textquoteright}s attention span and maximize the advertising effect. We have implemented a prototype of such an interactive signboard and conducted a pilot experiment comparing the gaze heat maps of observers of between our approach and traditional non-interactive signboard. Results have shown that the proposed approach was able to significantly increase the time the observer stayed with the advertisement while walking by it.",
keywords = "Advertising, Attention, Gaze tracking, Interaction",
author = "Heeyoon Jeong and Gerard Kim",
note = "Publisher Copyright: {\textcopyright} 2021, Springer Nature Switzerland AG.; 12th International Conference on Intelligent Human Computer Interaction, IHCI 2020 ; Conference date: 24-11-2020 Through 26-11-2020",
year = "2021",
doi = "10.1007/978-3-030-68452-5_17",
language = "English",
isbn = "9783030684518",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Science and Business Media Deutschland GmbH",
pages = "167--171",
editor = "Madhusudan Singh and Dae-Ki Kang and Jong-Ha Lee and Tiwary, {Uma Shanker} and Dhananjay Singh and Wan-Young Chung",
booktitle = "Intelligent Human Computer Interaction - 12th International Conference, IHCI 2020, Proceedings",
address = "Germany",
}