Abstract
Digital interactive signboards are now very common. However, they are still mostly non-interactive and convey information only in one way. In this poster, we explore the idea of an advertisement that has a moving element according to that of the observer to grab and keep one’s attention span and maximize the advertising effect. We have implemented a prototype of such an interactive signboard and conducted a pilot experiment comparing the gaze heat maps of observers of between our approach and traditional non-interactive signboard. Results have shown that the proposed approach was able to significantly increase the time the observer stayed with the advertisement while walking by it.
Original language | English |
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Title of host publication | Intelligent Human Computer Interaction - 12th International Conference, IHCI 2020, Proceedings |
Editors | Madhusudan Singh, Dae-Ki Kang, Jong-Ha Lee, Uma Shanker Tiwary, Dhananjay Singh, Wan-Young Chung |
Publisher | Springer Science and Business Media Deutschland GmbH |
Pages | 167-171 |
Number of pages | 5 |
ISBN (Print) | 9783030684518 |
DOIs | |
Publication status | Published - 2021 |
Event | 12th International Conference on Intelligent Human Computer Interaction, IHCI 2020 - Daegu, Korea, Republic of Duration: 2020 Nov 24 → 2020 Nov 26 |
Publication series
Name | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
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Volume | 12616 LNCS |
ISSN (Print) | 0302-9743 |
ISSN (Electronic) | 1611-3349 |
Conference
Conference | 12th International Conference on Intelligent Human Computer Interaction, IHCI 2020 |
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Country/Territory | Korea, Republic of |
City | Daegu |
Period | 20/11/24 → 20/11/26 |
Bibliographical note
Publisher Copyright:© 2021, Springer Nature Switzerland AG.
Keywords
- Advertising
- Attention
- Gaze tracking
- Interaction
ASJC Scopus subject areas
- Theoretical Computer Science
- General Computer Science