Grabbing Pedestrian Attention with Interactive Signboard for Street Advertising

Heeyoon Jeong; Gerard Kim

doi:10.1007/978-3-030-68452-5_17

Grabbing Pedestrian Attention with Interactive Signboard for Street Advertising

Heeyoon Jeong, Gerard Kim^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Digital interactive signboards are now very common. However, they are still mostly non-interactive and convey information only in one way. In this poster, we explore the idea of an advertisement that has a moving element according to that of the observer to grab and keep one’s attention span and maximize the advertising effect. We have implemented a prototype of such an interactive signboard and conducted a pilot experiment comparing the gaze heat maps of observers of between our approach and traditional non-interactive signboard. Results have shown that the proposed approach was able to significantly increase the time the observer stayed with the advertisement while walking by it.

Original language	English
Title of host publication	Intelligent Human Computer Interaction - 12th International Conference, IHCI 2020, Proceedings
Editors	Madhusudan Singh, Dae-Ki Kang, Jong-Ha Lee, Uma Shanker Tiwary, Dhananjay Singh, Wan-Young Chung
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	167-171
Number of pages	5
ISBN (Print)	9783030684518
DOIs	https://doi.org/10.1007/978-3-030-68452-5_17
Publication status	Published - 2021
Event	12th International Conference on Intelligent Human Computer Interaction, IHCI 2020 - Daegu, Korea, Republic of Duration: 2020 Nov 24 → 2020 Nov 26

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	12616 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	12th International Conference on Intelligent Human Computer Interaction, IHCI 2020
Country/Territory	Korea, Republic of
City	Daegu
Period	20/11/24 → 20/11/26

Bibliographical note

Publisher Copyright:
© 2021, Springer Nature Switzerland AG.

Keywords

Advertising
Attention
Gaze tracking
Interaction

ASJC Scopus subject areas

Theoretical Computer Science
General Computer Science

Access to Document

10.1007/978-3-030-68452-5_17

Cite this

Jeong, H., & Kim, G. (2021). Grabbing Pedestrian Attention with Interactive Signboard for Street Advertising. In M. Singh, D.-K. Kang, J.-H. Lee, U. S. Tiwary, D. Singh, & W.-Y. Chung (Eds.), Intelligent Human Computer Interaction - 12th International Conference, IHCI 2020, Proceedings (pp. 167-171). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 12616 LNCS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-68452-5_17

Grabbing Pedestrian Attention with Interactive Signboard for Street Advertising. / Jeong, Heeyoon; Kim, Gerard.
Intelligent Human Computer Interaction - 12th International Conference, IHCI 2020, Proceedings. ed. / Madhusudan Singh; Dae-Ki Kang; Jong-Ha Lee; Uma Shanker Tiwary; Dhananjay Singh; Wan-Young Chung. Springer Science and Business Media Deutschland GmbH, 2021. p. 167-171 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 12616 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Jeong, H & Kim, G 2021, Grabbing Pedestrian Attention with Interactive Signboard for Street Advertising. in M Singh, D-K Kang, J-H Lee, US Tiwary, D Singh & W-Y Chung (eds), Intelligent Human Computer Interaction - 12th International Conference, IHCI 2020, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 12616 LNCS, Springer Science and Business Media Deutschland GmbH, pp. 167-171, 12th International Conference on Intelligent Human Computer Interaction, IHCI 2020, Daegu, Korea, Republic of, 20/11/24. https://doi.org/10.1007/978-3-030-68452-5_17

Jeong H, Kim G. Grabbing Pedestrian Attention with Interactive Signboard for Street Advertising. In Singh M, Kang DK, Lee JH, Tiwary US, Singh D, Chung WY, editors, Intelligent Human Computer Interaction - 12th International Conference, IHCI 2020, Proceedings. Springer Science and Business Media Deutschland GmbH. 2021. p. 167-171. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-030-68452-5_17

Jeong, Heeyoon ; Kim, Gerard. / Grabbing Pedestrian Attention with Interactive Signboard for Street Advertising. Intelligent Human Computer Interaction - 12th International Conference, IHCI 2020, Proceedings. editor / Madhusudan Singh ; Dae-Ki Kang ; Jong-Ha Lee ; Uma Shanker Tiwary ; Dhananjay Singh ; Wan-Young Chung. Springer Science and Business Media Deutschland GmbH, 2021. pp. 167-171 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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Grabbing Pedestrian Attention with Interactive Signboard for Street Advertising

Abstract

Publication series

Conference

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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