Health benefits and uncertainty: An experimental analysis of the effects of risk presentation on auction bids for a healthful product

W. Douglass Shaw; Rodolfo M. Nayga; Andres Silva

Health benefits and uncertainty: An experimental analysis of the effects of risk presentation on auction bids for a healthful product

W. Douglass Shaw, Rodolfo M. Nayga, Andres Silva

Research output: Contribution to journal › Article › peer-review

Abstract

Experimental subjects receive a different presentation of a food product's potential health risk reductions if eaten regularly. They are then asked to bid for the product. Results suggest that the bids vary across the groups that receive differing risk information.

Original language	English
Journal	Economics Bulletin
Volume	4
Issue number	1
Publication status	Published - 2006

ASJC Scopus subject areas

General Economics,Econometrics and Finance

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Health benefits and uncertainty: An experimental analysis of the effects of risk presentation on auction bids for a healthful product",

abstract = "Experimental subjects receive a different presentation of a food product's potential health risk reductions if eaten regularly. They are then asked to bid for the product. Results suggest that the bids vary across the groups that receive differing risk information.",

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Health benefits and uncertainty: An experimental analysis of the effects of risk presentation on auction bids for a healthful product

Abstract

ASJC Scopus subject areas

UN SDGs

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