Impact of sociodemographic factors on perceived importance of nutrition in food shopping

This study examines how the perception of a household main meal planner about the importance of nutrition in food shopping is related to the person's sociodemographic characteristics. Results of this study suggest that black, female, higher educated, and nonworking main meal planners generally perceive nutrition as more important in food shopping than do others. Findings also suggest that nutrition is more important to main meal planners who reside in cities and in the South. The results have important implications for government nutrition programs. The perceived importance of nutrition is also crucial to the success of consumer information programs that promote health and market nutritious foods.