Improving consumer recognition and awareness of food additives through consumer education in South Korea

Jeong Soo Lee, Jung Min Park, Seo Hyun Wi, Yeong Bo Ahn, Na Kyeong Kim, Kyong Whan Moon, Cheul Young Yang, Jin Man Kim

    Research output: Contribution to journalArticlepeer-review

    6 Citations (Scopus)

    Abstract

    Consumer awareness of food additives was investigated, and the educational effects of improving consumer awareness of food additives were analyzed. A total of 2,782 out of the 4,090 consumers approached participated in the study. Consumer awareness of food additives was assessed through a questionnaire before educational intervention. The same questionnaire was used post-educational intervention to investigate how this education had influenced consumer understanding of food additives. Before intervention, many consumers lacked accurate knowledge of food additives and, accordingly, felt apprehensive them. However, awareness of food additive safety was improved from 33.1% before education to 78.6% after education. Survey results indicated that awareness of food additives was influenced by consumer experience, education, and knowledge. With proper education, consumers can obtain a positive awareness of food additives, and various types of consumer education programs should be provided.

    Original languageEnglish
    Pages (from-to)653-660
    Number of pages8
    JournalFood Science and Biotechnology
    Volume23
    Issue number2
    DOIs
    Publication statusPublished - 2014 Apr

    Bibliographical note

    Funding Information:
    Acknowledgments This research was supported by a grant (11162MFDS160) from Korea Food and Drug Administration (Food Additivies Standardization Division) in 2011 and this paper was supported by Konkuk University, Korea in 2013.

    Keywords

    • consumer
    • educational material
    • food additive

    ASJC Scopus subject areas

    • Biotechnology
    • Food Science
    • Applied Microbiology and Biotechnology

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