Instagram versus Snapchat: Self-expression and privacy concern on social media

Tae Rang Choi, Yongjun Sung

    Research output: Contribution to journalArticlepeer-review

    129 Citations (Scopus)

    Abstract

    With the increasing popularity of image-based social networking applications (apps), such as Snapchat and Instagram, social media users express multifaceted aspects of their self-concept online, while remaining concerned about privacy issues. This study investigates the determinants behind the choice to use a social networking site (SNS) platform and predicts that the type of self an individual wants to express through the platform and their level of privacy concerns will play an important role in this choice. A total of 547 SNS users completed an online survey. Expression of multiple aspects of the self – true, actual, and ideal self – and online privacy concerns were empirically tested as the key determinants of SNS platform choice. The findings show that the expression of true and actual self are significant determinants for using Snapchat as a primary SNS, whereas the expression of ideal self and greater privacy concerns are associated with active Instagram use. The authors discuss the implications of these findings and recommend future research.

    Original languageEnglish
    Pages (from-to)2289-2298
    Number of pages10
    JournalTelematics and Informatics
    Volume35
    Issue number8
    DOIs
    Publication statusPublished - 2018 Dec

    Bibliographical note

    Publisher Copyright:
    © 2018 Elsevier Ltd

    Keywords

    • Media affordances
    • Privacy concerns
    • Self
    • Social networking site selection
    • Social networking sites
    • Technological features

    ASJC Scopus subject areas

    • Communication
    • Law
    • Electrical and Electronic Engineering
    • Computer Networks and Communications

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