Abstract
Drawing upon an organizational learning perspective, this study suggests that international orientation and functional integration are important determinants of new product success in the global market. Based on survey data of 188 Korean manufacturing firms, we examined the interplay between international orientation and cross-functional integration in new product development (NPD). The results reveal that internationally oriented firms can gain crucial market expertise for successful NPD, and cross-functional integration amplifies the benefits of international orientation. Consistent with the organizational learning perspective, this study highlights the importance of forming an organizational culture that actively pursues foreign market opportunities and promotes collaboration among functional areas.
| Original language | English |
|---|---|
| Pages (from-to) | 226-252 |
| Number of pages | 27 |
| Journal | Asian Business and Management |
| Volume | 16 |
| Issue number | 4-5 |
| DOIs | |
| Publication status | Published - 2017 Dec 1 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2017 Macmillan Publishers Ltd.
Keywords
- Cross-functional integration
- International orientation
- New product performance
- NPD
- Organizational learning perspective
ASJC Scopus subject areas
- Business and International Management
- Sociology and Political Science
- Political Science and International Relations
- Strategy and Management