Koreans’ reception of japanese cultural contents revealed through text mining

This paper analyzes how Koreans perceive Japanese cultural contents and popular culture, and what kind of image they have formed of it. For this purpose, this study used the blog of NAVER, Korea’s largest portal site, as its research subject, and collected and analyzed data from it using text mining. The word frequency and N-gram analysis results of the data collected in this study are as follows. The main keywords in this data are roughly divided into a cluster representing Japanese cultural contents/ popular culture, a cluster of keywords representing Koreans’ attitude toward or opportunity to access and encounter it, and a cluster of keywords representing the relationship of Japanese culture with Korean culture. In particular, the salient fact that emerges from these keywords is that the Japanese pop culture openness policy of 1998 has been a very important development for Koreans in terms of their relationship with Japanese cultural contents. In this respect, there is a tendency to think of Japanese cultural contents and popular culture from the perspective of Korea-Japan cultural exchange and the mutual understanding between the two countries. Meanwhile, the results of this study’s Sentiment Analysis showed that there were an overwhelming number of keywords expressing positive emotions in the data on Japanese cultural contents and popular culture.