Monitoring country-of-origin labels and indication contents for meat on electronic on-line trading

Jung Oak Nam, Bo Ra Nam, Jung Min Park, Ra Mi Lee, Hyo Jung Gu, Hyung Joo Suh, Un Jae Chang, Jin Man Kim

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


The number of internet users and the scale of electronic on-line trading are on the increase due to the development of information technology and the internet. The aim of this study was to monitor the accuracy of country-of-origin labels and the indicated contents of meat available by electronic on-line trading by using a structural interview sheet for 100 on-line meat product markets. The result of this investigation showed a 100% level of accuracy for business name and telephone number whereas the company address, meat manufacturer and supplier, and business registration were less reliable. We also investigated the accuracy of site policy, e-mail address, and fax number. The results showed that the accuracy of fax numbers was the lowest. The product name and the kind of meat actually in the product showed a 100% level of conformity, while the price (96.3%), place of origin (93.6%), capacity (90.4%), meat parts (80.9%) and contents of the product (73.4%) showed a relatively low level of conformity. Serious safety issues were exposed by the disturbingly low 20.2% accuracy of indicated expiration dates and 5.3% accuracy of indicated manufacturing dates. To ensure food safety, it is essential to improve consumer understanding and trust regarding food safety through continuous public relations. More education and information are needed to raise consumer awareness of the facts versus myths regarding food safety.

Original languageEnglish
Pages (from-to)117-121
Number of pages5
JournalKorean Journal for Food Science of Animal Resources
Issue number1
Publication statusPublished - 2007 Mar


  • Electronic on-line trading
  • Food indication
  • Meat product

ASJC Scopus subject areas

  • Food Science
  • Animal Science and Zoology


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