Abstract
Multi-task learning (MTL) is a problem that must be applied in modern recommendation systems and is just as difficult. In the recent e-commerce advertising market, it is necessary to be able to predict not only the probability of users clicking, but also the probability of conversion and purchase. By predicting multi-task, it is possible to increase the accuracy of each task and optimize advertisements for various goals of advertisers. Traditional conversion rate (CVR) prediction models have difficulty learning because the number of conversions is too small compared to the total number of impressions. This problem is called a data sparsity (DS) problem. Another problem is that CVR models trained with samples of clicked impressions infer on samples of all impressions. This problem is called a sample selection bias (SSB) problem. This paper is a summary of the various solutions and current limitations and further directions about solving sample selection bias problem and data sparsity problem.
Original language | English |
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Title of host publication | 5th International Conference on Artificial Intelligence in Information and Communication, ICAIIC 2023 |
Publisher | Institute of Electrical and Electronics Engineers Inc. |
Pages | 232-235 |
Number of pages | 4 |
ISBN (Electronic) | 9781665456456 |
DOIs | |
Publication status | Published - 2023 |
Event | 5th International Conference on Artificial Intelligence in Information and Communication, ICAIIC 2023 - Virtual, Online, Indonesia Duration: 2023 Feb 20 → 2023 Feb 23 |
Publication series
Name | 5th International Conference on Artificial Intelligence in Information and Communication, ICAIIC 2023 |
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Conference
Conference | 5th International Conference on Artificial Intelligence in Information and Communication, ICAIIC 2023 |
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Country/Territory | Indonesia |
City | Virtual, Online |
Period | 23/2/20 → 23/2/23 |
Bibliographical note
Publisher Copyright:© 2023 IEEE.
Keywords
- conversion rate prediction
- data sparsity
- multi-task learning
- recommendation systems
- sample selection bias
ASJC Scopus subject areas
- Computer Networks and Communications
- Information Systems
- Signal Processing
- Decision Sciences (miscellaneous)
- Information Systems and Management
- Artificial Intelligence