Non-student consumer attitudes towards product placement - Implications for public policy and advertisers

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Advertising
Volume	28
Issue number	2
Publication status	Published - 2009
Externally published	Yes

ASJC Scopus subject areas

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title = "Non-student consumer attitudes towards product placement - Implications for public policy and advertisers",

author = "Yongjun Sung and Jung, \{Jong Hyuok\} and \{de Gregorio\}, Federico",

year = "2009",

language = "English",

volume = "28",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "2",

}

TY - JOUR

T1 - Non-student consumer attitudes towards product placement - Implications for public policy and advertisers

AU - Sung, Yongjun

AU - Jung, Jong Hyuok

AU - de Gregorio, Federico

PY - 2009

Y1 - 2009

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M3 - Article

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SN - 0265-0487

VL - 28

JO - International Journal of Advertising

JF - International Journal of Advertising

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