Content delivery networks (CDNs) have been providing the key engineering and economic mediation between content providers (CPs) and Internet service providers (ISPs) in content delivery over the Internet. They significantly improve the quality of service experience for today's Internet traffic. We model the CDN as a business-to-business platform that provides caching and other services in the Internet content delivery chain between the CPs and the ISPs. The CPs and ISPs that subscribe to the CDN receive a traffic boost relative to their base traffic and in return the CDN prescribes a subscription charge to the CPs, and to the ISPs. We assume that the CDN provides its service without price or quality differentiation between the CPs (or between the ISPs). In this setting we analyze the revenue maximizing prices of the CDN on the two sides of the platform, and its effect on the connection structure on the two sides. We first consider the oligopoly model, where we formulate a full information, leader-follower game. The CDN is the leader and sets the subscription prices for the CPs and the ISPs. The ISPs and CPs are the followers and they make the binary decision of subscribing to the CDN or not. We extend this model to a retail CP market, where the CDN determines the revenue maximizing price using a heuristic and the CPs make the subscription decision. Using extensive numerical analyses, we show that the CDN will always provide sufficient resources to the CPs and that the revenue maximizing price will essentially price out the CPs and ISPs that have a low monetization capability.
|Number of pages||12|
|Journal||IEEE Transactions on Network and Service Management|
|Publication status||Published - 2022 Dec 1|
Bibliographical noteFunding Information:
This work was supported in part by grants from CEFIPRA, DST under the Indo-Korea joint programme of cooperation in Science and Technology, the NRF grants funded by the Korea government (MSIT) (No. NRF-2017K1A3A1A19070720 and No. NRF-2021R1A2C2013065) and in part by the MSIT, Korea, under the ICT Creative Consilience program (IITP- 2022-2020-0-01819) supervised by the IITP.
© 2004-2012 IEEE.
- Content delivery services
- Internet connectivity and Internet access serices
- economic aspects
ASJC Scopus subject areas
- Computer Networks and Communications
- Electrical and Electronic Engineering