Abstract
This study reports on the potential use of "cheap talk" in hypothetical new product valuation research using a simple field experiment eliciting subjects' willingness to pay for a new product. While cheap talk has been used in the non-market valuation literature, its application in hypothetical new product valuation research is very limited.
Original language | English |
---|---|
Journal | Economics Bulletin |
Volume | 2 |
Issue number | 1 |
Publication status | Published - 2007 May 8 |
ASJC Scopus subject areas
- General Economics,Econometrics and Finance