On the use of cheap talk in new product valuation

Robert G. Brummett, Rodolfo M. Nayga, Ximing Wu

    Research output: Contribution to journalArticlepeer-review

    25 Citations (Scopus)

    Abstract

    This study reports on the potential use of "cheap talk" in hypothetical new product valuation research using a simple field experiment eliciting subjects' willingness to pay for a new product. While cheap talk has been used in the non-market valuation literature, its application in hypothetical new product valuation research is very limited.

    Original languageEnglish
    JournalEconomics Bulletin
    Volume2
    Issue number1
    Publication statusPublished - 2007 May 8

    ASJC Scopus subject areas

    • General Economics,Econometrics and Finance

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