This study reports on the potential use of "cheap talk" in hypothetical new product valuation research using a simple field experiment eliciting subjects' willingness to pay for a new product. While cheap talk has been used in the non-market valuation literature, its application in hypothetical new product valuation research is very limited.
|Published - 2007 May 8
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)