On the use of multi-unit auctions in measuring consumers' willingness to pay for products

Faical Akaichi, Rodolfo M. Nayga, Jose M. Gil

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)311-317
    Number of pages7
    JournalAdvances in Consumer Research
    Volume39
    Publication statusPublished - 2011

    ASJC Scopus subject areas

    • Applied Psychology
    • Economics and Econometrics
    • Marketing

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