Organic Meat Marketing

Ellen J. Van Loo; Vincenzina Caputo; Rodolfo M. Nayga; Maurizio Canavari; Steven C. Ricke

doi:10.1002/9781118229088.ch5

Organic Meat Marketing

Ellen J. Van Loo, Vincenzina Caputo, Rodolfo M. Nayga, Maurizio Canavari, Steven C. Ricke

Research output: Chapter in Book/Report/Conference proceeding › Chapter

10 Citations (Scopus)

Abstract

This chapter discusses the marketing aspect of organic meat. Many factors influence the organic food purchase behavior and these factors are described. With organic meat being sold for high premium prices, the consumers' willingness to pay for these products is an important attribute to determine the potential of these products. Sociodemographic variables of the organic food consumers are described to get an overview of the organic consumer profile.

Original language	English
Title of host publication	Organic Meat Production and Processing
Publisher	Wiley-Blackwell
Pages	67-85
Number of pages	19
ISBN (Print)	9780813821269
DOIs	https://doi.org/10.1002/9781118229088.ch5
Publication status	Published - 2012 Feb 20

Keywords

Consumer perceptions
Local
Marketing
Natural
Organic meat
Willingness to pay

ASJC Scopus subject areas

General Biochemistry,Genetics and Molecular Biology
General Agricultural and Biological Sciences

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10.1002/9781118229088.ch5

Cite this

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author = "{Van Loo}, {Ellen J.} and Vincenzina Caputo and Nayga, {Rodolfo M.} and Maurizio Canavari and Ricke, {Steven C.}",

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AU - Van Loo, Ellen J.

AU - Caputo, Vincenzina

AU - Nayga, Rodolfo M.

AU - Canavari, Maurizio

AU - Ricke, Steven C.

PY - 2012/2/20

Y1 - 2012/2/20

N2 - This chapter discusses the marketing aspect of organic meat. Many factors influence the organic food purchase behavior and these factors are described. With organic meat being sold for high premium prices, the consumers' willingness to pay for these products is an important attribute to determine the potential of these products. Sociodemographic variables of the organic food consumers are described to get an overview of the organic consumer profile.

AB - This chapter discusses the marketing aspect of organic meat. Many factors influence the organic food purchase behavior and these factors are described. With organic meat being sold for high premium prices, the consumers' willingness to pay for these products is an important attribute to determine the potential of these products. Sociodemographic variables of the organic food consumers are described to get an overview of the organic consumer profile.

KW - Consumer perceptions

KW - Local

KW - Marketing

KW - Natural

KW - Organic meat

KW - Willingness to pay

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M3 - Chapter

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BT - Organic Meat Production and Processing

PB - Wiley-Blackwell

ER -

Organic Meat Marketing

Abstract

Keywords

ASJC Scopus subject areas

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