Water quantity and quality concerns in urban environments have prompted conservation groups, governmental agencies, and policy makers to develop and promote residential water conservation programs, including restrictions on residential landscape irrigation practices and incentives for the adoption of water-efficient appliances. Previous literature links household characteristics, financial incentives, and demographic characteristics to the adoption of water-efficient appliances and overall water use. However, relatively little attention has been given toward understanding how homeowners' perceptions and knowledge of smart irrigation technologies affect their preferences or stated purchase likelihood of such irrigation equipment. To address this gap in the literature, this paper identifies perception- and knowledge-related factors that are correlated with the purchase likelihood of smart irrigation controllers. The generalized logit regression model results suggest that knowledge about irrigation systems and residential landscaping are positively correlated with purchase likelihood. Similarly, homeowners' perceptions about conservation efforts, water restrictions, and their neighbors' irrigation habits all increase purchase likelihood. Combined with statistically-significant correlations of several socio-demographic variables and purchase likelihood, these results have theoretical and practical implications, which are summarized in this paper.
Bibliographical noteFunding Information:
This research was supported by the Center for Landscape Conservation and Ecology at the University of Florida and the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2014S1A3A2044459).
© 2017 by the authors.
- Landscape irrigation
- Landscape management
- Urban landscaping
- Water conservation
ASJC Scopus subject areas
- Geography, Planning and Development
- Renewable Energy, Sustainability and the Environment
- Environmental Science (miscellaneous)
- Energy Engineering and Power Technology
- Management, Monitoring, Policy and Law