Retail health marketing: Evaluating consumers’ choice for healthier foods

Rodolfo M. Nayga

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)


This study investigates the effect of socioeconomic and demographic variables, nutrition and health related factors, attitudes, and use of nutritional labels on consumers’ choice for healthier food products. Seven equations are estimated representing different food types: Luncheon meat, milk, cheese, ice cream, salad dressing, dessert, and meats. The results generally indicate that individuals who are less likely to choose a healthier alternative of a food product include: blacks, younger individuals, males, those with smaller households, smokers, those who take less exercise, those who are not on a special diet, those who are less aware about the linkage between diet and disease, those who put more importance on taste when food shopping, and those who less frequently use nutrition panels and labels that describe health benefits on food packages.

Original languageEnglish
Pages (from-to)53-65
Number of pages13
JournalHealth Marketing Quarterly
Issue number4
Publication statusPublished - 1999 Jun 1

ASJC Scopus subject areas

  • Health Professions(all)
  • Marketing


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