Role of product benefits and potential risks in consumer acceptance of genetically modified foods

Benjamin Onyango, Rodolfo M. Nayga, Brian Schilling

    Research output: Contribution to journalArticlepeer-review

    11 Citations (Scopus)

    Abstract

    This study examines the role of product benefits and potential risks in consumer acceptance of genetically modified (GM) foods. The study analyzes consumer willingness to consume three meat products that confer specific benefits with an inherent risk. Results indicate that respondents who were provided both the product benefit and risk information were less likely to consume the three GM food products than those who were only provided the product benefit information. Results also suggest that males are consistently more likely to consume the three GM products than females. Those who take the time to read food labels were also consistently less likely to consume the three products considered in this study. Differences in social or political values (i.e., conservative or liberal) and trust in private and public entities were not significant factors affecting consumers' willingness to accept GM foods.

    Original languageEnglish
    Pages (from-to)202-211
    Number of pages10
    JournalAgBioForum
    Volume7
    Issue number4
    Publication statusPublished - 2004

    Keywords

    • Consumer benefits
    • Genetically modified foods
    • Logistic model
    • Perceived risks
    • Willingness to consume

    ASJC Scopus subject areas

    • Biotechnology
    • Food Science
    • Agronomy and Crop Science
    • Economics and Econometrics

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