Abstract
The penetration of short-form content in daily life is undeniable. TikTok is one of the most popular and fastest-growing short-form video applications globally. This study examined the underlying motives for using TikTok and explored differences in psychological symptoms related to TikTok usage patterns (i.e., active vs. passive). A survey of 500 TikTok users identified six prominent reasons for engaging in TikTok. These are “information-seeking,” “time-killing,” “self-expression,” “trend-seeking,” “escapism,” and “inspiration-seeking.” In addition, the active use of TikTok was positively associated with dependency and addictive symptoms. The results contribute to the understanding of TikTok and other short-form videos by uncovering motives and demonstrating the distinguished outcomes of usage types.
| Original language | English |
|---|---|
| Pages (from-to) | 90-97 |
| Number of pages | 8 |
| Journal | Cyberpsychology, Behavior, and Social Networking |
| Volume | 28 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 2025 Feb 1 |
Bibliographical note
Publisher Copyright:Copyright 2025, Mary Ann Liebert, Inc., publishers.
Keywords
- TikTok
- active use
- motives
- passive use
- problematic use
- short-form videos
ASJC Scopus subject areas
- Social Psychology
- Communication
- Applied Psychology
- Human-Computer Interaction
- Computer Science Applications
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