Software Defined Vehicular Advertisement Platform

Jungwoo Koo, Joonwoo Kim, Sangheon Pack

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

For efficient advertisement in vehicular environments, we propose a software-defined vehicular advertisement platform (SD-VAP) in which a centralized controller determines target vehicles for advertisements. To maximize the advertisement exposure impact in SD-VAP, we formulate a vehicle-to-advertisement matching problem and devise two heuristic algorithms to solve the problem in a practical manner. Extensive simulation results demonstrate that the proposed heuristic algorithms achieve near-optimal performance in terms of the advertisement quality and total advertisement exposure.

Original languageEnglish
Title of host publication2019 16th IEEE Annual Consumer Communications and Networking Conference, CCNC 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781538655535
DOIs
Publication statusPublished - 2019 Feb 25
Event16th IEEE Annual Consumer Communications and Networking Conference, CCNC 2019 - Las Vegas, United States
Duration: 2019 Jan 112019 Jan 14

Publication series

Name2019 16th IEEE Annual Consumer Communications and Networking Conference, CCNC 2019

Conference

Conference16th IEEE Annual Consumer Communications and Networking Conference, CCNC 2019
Country/TerritoryUnited States
CityLas Vegas
Period19/1/1119/1/14

Bibliographical note

Funding Information:
This research was supported by National Research Foundation (NRF) of Korea Grant funded by the Korean Government (MSIP) (No. 2017R1E1A1A01073742) and Institute for Information and Communications Technology Promotion (IITP) grants funded by the Korea government (MSIT) (No. 2015-0-00575, Global SDN/NFV Open-Source Software Core Module/Function Development)

Funding Information:
ACKNOWLEDGEMENT This research was supported by National Research Foundation (NRF) of Korea Grant funded by the Korean Government (MSIP) (No. 2017R1E1A1A01073742) and Institute for Information & Communications Technology Promotion (IITP) grants funded by the Korea government (MSIT) (No. 2015-0-00575, Global SDN/NFV Open-Source Software Core Module/Function Development).

Publisher Copyright:
© 2019 IEEE.

ASJC Scopus subject areas

  • Electrical and Electronic Engineering
  • Computer Networks and Communications

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