Software Defined Vehicular Advertisement Platform

Jungwoo Koo; Joonwoo Kim; Sangheon Pack

doi:10.1109/CCNC.2019.8651779

Software Defined Vehicular Advertisement Platform

Jungwoo Koo, Joonwoo Kim, Sangheon Pack

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

For efficient advertisement in vehicular environments, we propose a software-defined vehicular advertisement platform (SD-VAP) in which a centralized controller determines target vehicles for advertisements. To maximize the advertisement exposure impact in SD-VAP, we formulate a vehicle-to-advertisement matching problem and devise two heuristic algorithms to solve the problem in a practical manner. Extensive simulation results demonstrate that the proposed heuristic algorithms achieve near-optimal performance in terms of the advertisement quality and total advertisement exposure.

Original language	English
Title of host publication	2019 16th IEEE Annual Consumer Communications and Networking Conference, CCNC 2019
Publisher	Institute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)	9781538655535
DOIs	https://doi.org/10.1109/CCNC.2019.8651779
Publication status	Published - 2019 Feb 25
Event	16th IEEE Annual Consumer Communications and Networking Conference, CCNC 2019 - Las Vegas, United States Duration: 2019 Jan 11 → 2019 Jan 14

Publication series

Name	2019 16th IEEE Annual Consumer Communications and Networking Conference, CCNC 2019

Conference

Conference	16th IEEE Annual Consumer Communications and Networking Conference, CCNC 2019
Country/Territory	United States
City	Las Vegas
Period	19/1/11 → 19/1/14

Bibliographical note

Publisher Copyright:
© 2019 IEEE.

ASJC Scopus subject areas

Electrical and Electronic Engineering
Computer Networks and Communications

Access to Document

10.1109/CCNC.2019.8651779

Cite this

Koo, J., Kim, J., & Pack, S. (2019). Software Defined Vehicular Advertisement Platform. In 2019 16th IEEE Annual Consumer Communications and Networking Conference, CCNC 2019 Article 8651779 (2019 16th IEEE Annual Consumer Communications and Networking Conference, CCNC 2019). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/CCNC.2019.8651779

Software Defined Vehicular Advertisement Platform. / Koo, Jungwoo; Kim, Joonwoo; Pack, Sangheon.
2019 16th IEEE Annual Consumer Communications and Networking Conference, CCNC 2019. Institute of Electrical and Electronics Engineers Inc., 2019. 8651779 (2019 16th IEEE Annual Consumer Communications and Networking Conference, CCNC 2019).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Koo, J, Kim, J & Pack, S 2019, Software Defined Vehicular Advertisement Platform. in 2019 16th IEEE Annual Consumer Communications and Networking Conference, CCNC 2019., 8651779, 2019 16th IEEE Annual Consumer Communications and Networking Conference, CCNC 2019, Institute of Electrical and Electronics Engineers Inc., 16th IEEE Annual Consumer Communications and Networking Conference, CCNC 2019, Las Vegas, United States, 19/1/11. https://doi.org/10.1109/CCNC.2019.8651779

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author = "Jungwoo Koo and Joonwoo Kim and Sangheon Pack",

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AB - For efficient advertisement in vehicular environments, we propose a software-defined vehicular advertisement platform (SD-VAP) in which a centralized controller determines target vehicles for advertisements. To maximize the advertisement exposure impact in SD-VAP, we formulate a vehicle-to-advertisement matching problem and devise two heuristic algorithms to solve the problem in a practical manner. Extensive simulation results demonstrate that the proposed heuristic algorithms achieve near-optimal performance in terms of the advertisement quality and total advertisement exposure.

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Software Defined Vehicular Advertisement Platform

Abstract

Publication series

Conference

Bibliographical note

ASJC Scopus subject areas

Access to Document

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Cite this