Strategic product pre-announcements in markets with network effects

Jay Pil Choi, Eirik Gaard Kristiansen, Jae Nahm

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)


Firms often announce new products well in advance of their actual market availability. The incentives for pre-announcements are conceived to be stronger in markets with network effects because they can be used to induce the delay of consumers purchases and forestall the build-up of rival products installed bases. However, such announcements often are not fulfilled, raising antitrust concerns. We analyze the effects of product pre-announcements in the presence of network effects when firms strategically make false announcements. We also discuss their implications for consumer welfare.

Original languageEnglish
Pages (from-to)1-20
Number of pages20
JournalHitotsubashi Journal of Economics
Issue number1
Publication statusPublished - 2019

Bibliographical note

Funding Information:
* Jay Pil Choi acknowledges the financial support of Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2016S1A5A2A01022389), This research is supported by a Korea University grant (K1707611).

Publisher Copyright:
Hitotsubashi University


  • D8
  • Network effects
  • Product pre-announcements
  • Reputation JEL Classification Codes: L1
  • Technology adoption

ASJC Scopus subject areas

  • General Business,Management and Accounting
  • Economics and Econometrics


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