The effects of spokes-characters' personalities of food products on source credibility

Hobin Kyung, Ohyoon Kwon, Yongjun Sung

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The effects of spokes-characters' personalities of food products on source credibility'. Together they form a unique fingerprint.

Business & Economics

Agriculture & Biology

Medicine & Life Sciences