The impact of body image on the WTP values for reduced-fat and low-salt content potato chips among obese and non-obese consumers

Tiziana de-Magistris, Belinda López-Galán, Vincenzina Caputo

Research output: Contribution to journalArticlepeer-review

20 Citations (Scopus)

Abstract

The aim of this study is to assess the influence of body image on consumers’ willingness to pay (WTP) for potato chips carrying nutritional claims among obese and non-obese people. About 309 and grouped in: (i) non-obese with good body image; (ii) non-obese with body image dissatisfaction; and grouped in: (i) non-obese with good body image; (ii) non-obese with body image dissatisfaction; (iii) obese with good body image; (iv) obese with body image dissatisfaction. Results indicate differences in consumers’ willingness to pay among consumer groups. Body image dissatisfaction of normal people did not influence the WTP for healthier chips. Obese people with body image dissatisfaction were willing to pay more for healthier chips (i.e., low-salt content potato chips) than normal ones with body image dissatisfaction. Examining the role of knowledge in the light of how this could impact on body image is relevant to improve the health status of individuals and their diet. Knowledge about nutrition could improve the body image of obese people.

Original languageEnglish
Article number830
JournalNutrients
Volume8
Issue number12
DOIs
Publication statusPublished - 2016 Dec 21

Bibliographical note

Funding Information:
This study has been funded by INIA RTA 2013-0092-00-00 “Comportamiento del consumidor en la compra de alimentos con alegaciones nutricionales y/o de salud”. Moreover, this study was funded also by FP7-MC-CIG-332769, Fighting against obesity in Europe: the role of health related claims in food products (OBESCLAIM).

Publisher Copyright:
© 2016 by the authors; licensee MDPI, Basel, Switzerland.

Keywords

  • Body image
  • Body mass index
  • Food
  • Obesity
  • Practice valuation and purchase

ASJC Scopus subject areas

  • Food Science
  • Nutrition and Dietetics

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