The impact of emotional intelligence of consumers when purchasing products with nutritional claims

Belinda López-Galán; Tiziana De-Magistris; Vincenzina Caputo

doi:10.3280/ECAG2017-002006

The impact of emotional intelligence of consumers when purchasing products with nutritional claims

Belinda López-Galán, Tiziana De-Magistris, Vincenzina Caputo

Research output: Contribution to journal › Article › peer-review

4 Citations (Scopus)

Abstract

Our study assesses the influence of Emotional Intelligence of purchase decision of food with nutritional claims. We used the Consumer Emotional Intelligence Scale (ceis) to evaluate emotional abilities and we included a latent class model to assess its influenced on the purchase decision of potato chips. We found that in part of the sample purchase decision regarding food was influenced by their emotional intelligence ability. Our study expands on the relationship of EI and the food choices of consumers and shows how this relationship is heterogeneous across consumers.

Original language	English
Pages (from-to)	273-286
Number of pages	14
Journal	Economia Agro-Alimentare
Volume	19
Issue number	2
DOIs	https://doi.org/10.3280/ECAG2017-002006
Publication status	Published - 2017

Bibliographical note

Publisher Copyright:
Copyright © 2017 FrancoAngeli.

Keywords

Cluster analysis
Emotional ability
Healthier food
Purchase behavior
Real choice experiment

ASJC Scopus subject areas

Food Science
Geography, Planning and Development
Food Animals
General Business,Management and Accounting
Agronomy and Crop Science
Social Sciences (miscellaneous)
Agricultural and Biological Sciences (miscellaneous)
Economics and Econometrics
Management, Monitoring, Policy and Law

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10.3280/ECAG2017-002006

Cite this

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AU - De-Magistris, Tiziana

AU - Caputo, Vincenzina

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AB - Our study assesses the influence of Emotional Intelligence of purchase decision of food with nutritional claims. We used the Consumer Emotional Intelligence Scale (ceis) to evaluate emotional abilities and we included a latent class model to assess its influenced on the purchase decision of potato chips. We found that in part of the sample purchase decision regarding food was influenced by their emotional intelligence ability. Our study expands on the relationship of EI and the food choices of consumers and shows how this relationship is heterogeneous across consumers.

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KW - Emotional ability

KW - Healthier food

KW - Purchase behavior

KW - Real choice experiment

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ER -

The impact of emotional intelligence of consumers when purchasing products with nutritional claims

Abstract

Bibliographical note

Keywords

ASJC Scopus subject areas

Access to Document

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